reconciliation

It seems to me that the word "reconciliation" is one of those words that has gotten so thrown around and fetishized that it has been emptied of most of its conceptual content. Really, what does it mean anymore? I now associate it with very vague notions of generic theological liberalism. "The Church is about bringing Christ's reconciling love to the world" and such things. What? How?

Here is a letter from Bishop Griswald: http://www.episcopalchurch.org/3577_58742_ENG_HTM.htm .

In it he says "I am grateful that bonds of understanding and affection bind us together and call us to an ever deeper and more costly living out of the reconciliation brought about by Jesus through the Cross." What does it mean????